Communications and Marketing

Anibal House
630 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-3184
fax: (248) 370-3182

Electronic Marquee

University Communications and Marketing (UCM) manages the three-sided electronic marquee at Walton and Adams, which displays external marketing messages to advance university goals. Strengthening OU’s academic mission and broadening the scope of its community engagement are top priorities.

Faculty, staff, registered student organizations and auxiliaries may submit message requests to promote events and topics appealing to and engaging the general public. Approved messages are posted as scheduling permits.

UCM reserves the right to reject requests falling outside the marquee’s external marketing purpose, and to edit submitted message drafts to meet University brand guidelines. Approved messages are posted at no cost.
Submission of Message Requests

Faculty, staff and auxiliaries may submit electronic marquee message requests. Contact your account manager UCM with your request. If a marquee message is one component of a larger marketing or communications project, it should be discussed in conjunction with overall project planning.

The content in marquee message requests should be written as concisely as possible and include no more than four basic elements:

  1. The presenting department or unit
  2. The event name or topic of interest to the general public
  3. The day and date of the event (if applicable)
  4. An easy web address (preferred) or phone number for more information.

NOTE: Departments or units that develop annual event calendars – Athletics; Music, Theatre and Dance; Admissions; Meadow Brook Theatre; Meadow Brook Hall; for example – need not submit separate requests for each event. Calendars can be submitted in whole to the department’s or unit’s account manager.

Registered student organization representatives wishing to submit message requests must first submit them for review and approval by the Office for Student Involvement (OSI). Requests should be emailed to osi@oakland.edu. Approved requests should be forwarded to the OSI’s designated account manager in UCM.

NOTE: UCM recommends that all message requests be submitted well in advance of desired run times. Creation of message artwork may be subject to UCM art department scheduling, which could require days or weeks of lead time.

Marquee Content Management

Each approved marquee message will be displayed in 10-second intervals in a rotation of 18 advertisements in cycles running throughout the day. This ensures at least 1 hour of total screen time per day on each of the three screens.

Message spots within daily playlists have been strategically allocated as outlined below to advance the University's mission. Designated administrators will resolve any conflicts arising from a number of requests exceeding the number of available spots. Decisions will be made based on timeliness of approved messages, their applicability to University strategic priorities and other considerations administrators deem relevant.

CategoryAdministratorAllocated Spots (maximum)
Academic Affairs
The College and Schools, Undergraduate Admissions, Graduate Study, Office of the Registrar, OU Center for Autism/OUCARES, OU INC, Macomb-OU INC
Provost4
University Auxiliaries
Meadow Brook Hall, Meadow Brook Theatre, OU Art Gallery, OU Alumni Association, Golf & Learning Center, Oakland Center, Campus Recreation, Student Organizations
VP for UCM2
Department of AthleticsDirector of Athletics2
University MarketingVP for UCMAs available

Message requests may be submitted as far in advance of an event as the person or department submitting the request wishes. UCM cannot guarantee that requests submitted with less than one week of lead time will be posted.

Marquee Information

This three sided display is located at the corner of Adams and Walton. The top portion of the screen is 7ft by 19ft (Also 1920 w x 768h pixels). The bottom portion of the sign is 4ft by 19ft (Also 1920w x 384h pixels). The resolution is 300dpi and the preferred format is JPEG, however, TIFF and EPS will also be accepted.

Best Practices
  1. Avoid bright backgrounds, white needs to be reduced by 20%
  2. Keep font sizes large
  3. Use sans serif fonts
  4. Avoid crowding display areas