- OU Administrative Policies and Procedures
- Communications and Marketing
- 488 University Communications
- Academic
- Business and Finance
- 200 Authorized Signers
- 207 Business Expenditures
- 208 Business Meals and Hosting Expense
- 210 Cash Receipts
- 212 Payment Card Information Security Requirements
- 218 Data Entry Standards for Ellucian Banner Users
- 225 Funding Positions - Regulations and Procedures
- 240 Interdepartmental Charges (IDC)
- 257 Moving Expenses
- 262 Tax Classifications - Independent Contractor vs. Employee
- 266 Petty Cash
- 270 Sales and Use Tax on Rental Property
- 275 Special Checks
- Facilities and Property
- 300 Air Conditioning and Heating
- 310 Building Repairs, Alterations, Renovations and/or Modifications
- 315 Routine Maintenance, Capital Asset Management, and Miscellaneous Facilities Management Departmental Services
- 320 Campus Signs
- 350 Key Control
- 360 Property Management
- 365 Surplus Property Disposal
- 370 Use of Oakland University Facilities
- 380 Work Orders
- General/Governance
- 400 Alcoholic Beverages
- 402 Exceptions to Administrative Policies and Procedures
- 406 Conflict of Interest Policy
- 409 The Constitution of The Oakland University Senate
- 410 Contracting and Employment Appointment Authority
- 412 Detection of and Response to Identity Theft Red Flags
- 415 Distribution and Solicitation on Campus
- 423 Flags at Half-Staff
- 430 Freedom Of Information Act
- 435 Games of Chance Procedures
- 455 Death of Faculty, Staff, Retiree, and Student - Notices and Floral Tributes
- 460 Commemorative Gifts - Trees/Benches
- 465 Patent Policy And Procedures
- 470 Release of Student Educational Records
- 475 Smoke-Free Campus
- 480 University Archives
- 481 Records Retention and Disposal
- 482 University Closing
- 483 Parking During A Snow Emergency
- 486 University Posting Policy
- Communications and Marketing
- Gifts and Grants
- Health and Safety
- 605 Crisis Management Team
- 610 Driving Practices and Standards
- 615 Animals in University Facilities and on University Grounds
- 620 Environmental Health and Safety
- 625 Student Sexual Misconduct Policy
- 630 Youth Protection Policy
- 640 Oakland University Ordinances
- 642 Parking Regulations and Road Closure Procedures
- 648 Vehicles On Campus Sidewalks And Lawns
- 655 Radio Communications Systems
- 674 Surveillance and Monitoring Technology
- 675 Safety and Security Alarm Systems
- 676 Use of Unmanned Aircraft Systems and Drones
- Human Resources
- 704 Internal Promotions and Transfers
- 710 Administrative Guidelines Prohibiting Discrimination
- 711 Guidelines for Handling Discrimination Complaints
- 712 Administrative Guidelines Supporting the Equal Opportunity Policy
- 714 Workplace Bullying
- 718 Employment of High School Students and Minors
- 725 Filling Vacancies (Excluding Academic)
- 750 Oakland University Faculty Hiring Procedures
- 770 Temporary and Casual Employees
- Information Technology
- Purchasing
- Risk Management
- Students
- Travel
- University Services
- Policy Search
OU Administrative Policies
and Procedures
Police & Support Services, Room 13
201 Meadow Brook Road
Rochester ,
MI
48309-4482
(location map)

488 University Communications
SUBJECT: | UNIVERSITY COMMUNICATIONS |
NUMBER: | 488 |
AUTHORIZING BODY: | VICE PRESIDENT FOR FINANCE & ADMINISTRATION |
RESPONSIBLE OFFICE: | UNIVERSITY COMMUNICATIONS AND MARKETING |
DATE ISSUED: | OCTOBER 1985 |
LAST UPDATE: | SEPTEMBER 2003 |
RATIONALE:
Communications1 Intended for External Audiences 1. University departments preparing publications (newsletters, magazines, booklets, fliers, program brochures, posters, signs, etc.), advertisements (electronic and print), photographs, Web pages, and/or audio-visual presentations intended for an external audience2 must first contact the University Communications & Marketing Department. UC&M must approve all external audience communications. 2. University Communications & Marketing will review and authorize each print project, then assign each project a job number and either: a. Write, edit, design and produce the piece(s) and arrange for printing; b. Assign the job to an authorized off-campus vendor for editorial, graphic and printing production; or c. Work closely with campus representatives to complete the project within University standards for the intended audience. In most cases, the originating department will be responsible for costs associated with producing a quality project whether the project is completed by UC&M, another campus department or an external vendor. 3. Electronic advertisements, Web pages, videos, and audio-visual promotional programs will also be assigned a job number and, in most cases, be executed or coordinated by University Communications & Marketing. At its discretion, University Communications & Marketing may assign such jobs to authorized off-campus vendors for production. 4. University Communications & Marketing has responsibility for final approval of all text, messages, design, photographs, Web page content and design, graphic representations and artwork for work it prepares and for vendor-assigned jobs. 5. The authorized vendor(s) and/or campus representatives will operate under University Communications & Marketing direction with regard to editorial style (including approved University facts), graphic standards and University messages and images. University Communications & Marketing will supply the vendor(s) with editorial and graphic style guidelines and updates as appropriate. 6. The University Services Department purchases printing and will accept only those purchase requisitions for composition, printing, advertising, photography and/or audio-visual services that bear the approval of University Communications & Marketing or an authorized vendor. 7. Webmasters must provide University Communications and Marketing with a URL to review and approve prior to launching a Web site. Webmasters will be required to make adjustments to meet University standards. 8. Marketing and employee videos and multimedia presentations produced by OU’s Classroom Support and Instructional Technical Services (CSITS) must receive a job number and approval by UC&M. University Communications and Marketing will review and approve the material for content, design and messages prior to distribution and may require changes to meet University standards. 9. All University advertising placement/buying should be coordinated through the University’s centralized media buying process by contacting University Communications and Marketing to ensure 1) appropriateness and consistency of University messaging and image and 2) that the University receives the most competitive rates possible for all its advertising purchases. 10. Departments preparing publications for large groups of employees for the purpose of communicating University business outside of a memo (i.e. newsletter, video, multimedia presentation), should follow the above steps. Departments preparing materials that will be seen or used by small groups of internal audiences or used with students in the classroom may either: a. Handle their own arrangements for formats based on the University's Graphics Identity Program manual, where applicable; or b. Contact University Communications & Marketing, which will suggest production arrangements for the department.
| |
POLICY: | |
SCOPE AND APPLICABILITY: | |
DEFINITIONS: | |
PROCEDURES: | |
RELATED POLICIES AND FORMS: | |
APPENDIX: | |