Department of Communication, Journalism, and Public Relations

Wilson Hall, Room 316
371 Wilson Boulevard
Rochester, MI 48309-4486
(location map)
(248) 370-4120

General Department Questions:
Debra Koehler

Bachelor of Arts in Public Relations and Strategic Communication, microphone on a stand

PR and Strategic Comm, B.A.

The Public Relations and Strategic Communication major plan of study prepares students to gain an edge in today’s cluttered digital landscape. Through courses that center on strategic thinking, proactive planning. and improved relationship building, students will learn how to develop messaging that will be seen and heard.

The coursework prepares students for careers in public relations, advertising, media planning and strategic consulting, or for graduate studies in related fields.

Admission to the major is granted only by the department.