Marketing B.S.

This tool should only be used as a guide — remember to meet with your academic adviser, Career Services and/or faculty to determine appropriate career options.

Oakland University’s marketing degree gives you a strong start on your marketing career.

The best marketing professionals excel at building relationships between organizations and their audiences. Oakland University’s marketing degree stands out for similar reasons. We’ll help you establish connections on campus and in the community to lay a solid foundation for your marketing career. Our marketing degree features small classes that encourage strong relationships with faculty, who routinely act as professional mentors. And the marketing program has extensive community partnerships that yield opportunities for you to gain internship experience, start a professional network, build a work portfolio and the take the first steps in your marketing career. The results say it all: 94 percent of our marketing majors land a marketing job within a year of graduation.

Marketing Degree: The Oakland University Advantage

Earning your marketing degree in Southeast Michigan can give you a significant edge in the job market. The region boasts a thriving economy with a wide range of employers, from dominant global brands to fast-rising newcomers, government agencies, worldwide nonprofits and more. These organizations have hundreds of marketing jobs to fill—and they actively recruit marketing majors from Oakland University.

Our marketing degree offers career-building benefits such as:

  • Hands-on experience. You won’t have to wait until your first marketing job to start doing meaningful work. We actively collaborate with public, private and nonprofit organizations of every type, enabling you to get a head start on your marketing career via internships, case studies, research and other special projects.
  • Personalized attention. Our marketing program features small classes, so you’ll get plenty of faculty face time and one-on-one guidance. Almost all of our marketing classes are taught by senior instructors, not adjuncts or graduate students.
  • Exceptional faculty. You’ll learn from marketing industry experts who don’t simply teach from the textbook. Our faculty combine academic expertise with practical knowledge about what it takes to build a successful marketing career. They serve not only as educators but also as professional coaches and mentors.
  • Adaptable skills. Our marketing program equips you with flexible skills that won’t go obsolete as new marketing trends and technologies emerge. You’ll develop proficiency in writing, research, collaboration, critical reasoning and conceptual thinking. In addition, you’ll cultivate a professional attitude and air of maturity that make a strong impression in the job market and in the workplace.
  • Academic excellence. We’ve been ranked among the nation’s top business schools by US News & World Report, Princeton Review, CEO Magazine, and various other publications. Our reputation is affirmed by the Association to Advance Collegiate Schools of Business (AACSB), which has granted Oakland University elite dual accreditation (in business and accounting) that puts us in the top 1 percent of the world’s business schools.

Marketing Careers

Although marketing is closely associated with the advertising industry, marketing career opportunities are much broader than that. Our marketing degree prepares you for marketing jobs in consumer research, product development, international business, e-commerce and many other areas.

A marketing degree can position you to rise into leadership positions over time. Some common starting points for marketing careers include:

  • Advertising campaign manager
  • Sales director
  • Brand manager
  • Product development and testing specialist
  • Account manager
  • Media buyer
  • Market research analyst
  • Distribution channel manager
  • Social media strategist
  • Outreach coordinator
  • Entrepreneur

Marketing Degree: What You’ll Study

Our marketing degree provides comprehensive knowledge about marketing concepts and practices. The marketing major consists of four core courses, with electives that enable you to develop specialized expertise in an area of interest to you.

Depending on the marketing courses you choose, you’ll study subject matter such as:

  • Advertising
  • Sales promotion
  • Marketing research
  • Consumer behavior
  • Strategic marketing
  • Pricing
  • Business to Business (B2B) marketing
  • Product innovation
  • Distribution channels
  • Retailing
  • Marketing communications
  • Marketing for nonprofits
  • My future career:

    Account Executive

  • My future career:

    Market Research Analyst

  • My future career:

    Marketing Manager

  • My future career:

    Purchasing Manager

  • My future career:

    Search Marketing Strategist

    • Career & Salary Information
    • Possible Career Options
    • Median Salary*
    • Education Needed
    • For More Information**

    * Median salary for the state of Michigan

    ** These professional organizations provide an excellent starting point for your research. There are many more resources available online.

    Additional Considerations

    Some careers may require additional education. See your academic adviser for more information.

    • Account Analyst
    • Associate Account Manager
    • Distribution Manager
    • Internet Marketing
    • Marketing Analyst
    • Marketing Coordinator
    • Sales/Sales Management
    • Socia Media Specialist