DID YOU KNOW?
The licensing program promotes and protects the university’s name and marks, and provides a source of revenue from those who use the university’s goodwill to add value to their products/services. Use of the university’s name or marks for commercial purposes without obtaining a license or prior written authorization constitutes a trademark infringement, which is prohibited by state and federal law.
Oakland University has an agreement with the Licensing Resource Group (LRG) to allow authorized OU merchandise to be sold in outlets off campus. The agreement, which also covers the production of OU items for internal purposes, includes athletics and non-athletics marks and the university name. All OU merchandise is handled through the Licensing Resource Group. UCM cannot approve merchandise produced from unlicensed vendors.
Vendors who wish to produce OU-branded merchandise must apply for and be granted a Trademark Licensing Agreement. Merchandise that will be resold is subject to royalty payment. To begin the application process, visit the licensing page on the Learfield site, or contact OU's brand representative at (616) 395-0676 (extension 120). Certain restrictions and guidelines apply to specific marks. Once you are a licensed vendor for OU, you will have access to the available marks and detailed information on how each may be used.
Interested in producing merchandise for giveaway or sale? Browse and select a vendor from the university's approved vendor list. As a faculty or staff member, you must follow the OU licensing program to ensure quality control and brand integrity. Products purchased for resale are not exempt from the royalty fee payment requirement even if they are sold at cost. If you cannot find your desired product on the list, contact your account manager for assistance.
The marks below are included in the LRG system and may be ordered on merchandise through LRG. Please remember:
- The university bookstore and the OU Athletics Department have exclusive rights for on-campus sales of the "Climbing Bear" and the "Front Head" on merchandise. Other organizations may not sell merchandise displaying these marks on campus.
- The "Little Grizz" may be used only on children's merchandise.
- The OU seal is restricted to use on diplomas, official transcripts, formal documents of the OU Board of Trustees and commemorative items related to commencement (paperweights, jewelry, note cards, etc.).