Logo and colors
Consistency is key to strengthening brand identity — particularly when it comes to logo usage and creation. See below for additional information on OU logos. Please let your account manager know if you have any questions or if you’d like to request a logo. In addition, feel free to review the OU brand guidelines.
Oakland University’s sail is a stylized version of the sail from the ship of the Greek hero Ulysses. The OU Sail is the official university logo, representing what Oakland has achieved and what it aspires to become.
The stacked Oakland University type treatment logo can also be used. It is easy to read and works well with the fresh, sleek marketing pieces we create. The logos may be produced in black, PMS 872 or reversed in white out of a solid, color field.
This type treatment may be used in electronic and print media as an identifier and graphic element. It is a trademarked word combination and therefore requires a “TM” to be included in all uses. The typeface is ITC Garamond Book. See examples below.
With our focus on the strength of the Oakland brand, it’s important that we treat our department names with consistency.
All units may use the Oakland University word mark with the sail line in combination with their department name in upper lower case ITC Garamond Bold.
Variations of the department logos should be requested from your account manager. Examples below.
The spirit mark should be used almost exclusively for athletics and merchandise materials. Obtain approval from University Communications and Marketing before using either on any publications. The mascot may be introduced for limited academic scenarios, including marketing to prospective students and social work groups.
Only use approved versions of the Oakland University wordmark. Contact your account manager to obtain this logo.
- Do not recreate the wordmark or alter elements of the mark in any way.
- Do not use the wordmark to replace the word “Oakland University” in text.
- Do not combine with other marks, graphic elements, or words except as specified in the College, School and Unit Logos section.
- The logo should maintain proportion when reduced or enlarged.
- The wordmark may be used on giveaway and promotional items and must use a licensed approved vendor. Visit oakland.edu/licensing for more details.
- See the Color Palette section for appropriate color guidelines in reproduction
To maintain consistency in our identity, please avoid the practices below:
Below are the official colors of Oakland University, and have represented the university since its founding. They’re well-known both inside and outside of the Oakland community. Making them a prominent part of our communications is one of the clearest ways to ensure that our materials reflect a cohesive Oakland brand, especially with audiences who are less familiar.
Logo Creation and Usage
- Student groups can design their own artwork, as long as it does not alter or mock the OU logo or aspects of our official marks in any way.
- Examples include not creating different types of or looks to the stacked Oakland University mark, the official sail, or the official athletics mark, the bear.
- Non-official marks such as paw prints or other distinguishing elements of a bear are acceptable as long as they are not incorporated into the OU official marks.
- If the group is representing Oakland University in an official capacity (i.e., national competition, uniforms, etc.), groups CAN use official OU marks, but need to get approval from University Communications and Marketing.
- Oakland University and Golden Grizzlies are trademarked words/names and require the TM mark.
- Student organizations must clearly state their Registered Student Organization (RSO) status on merchandise. ie: club, student organization, student board, etc. - rather then representing themselves as an official OU department or unit.
- All orders must go through a licensed OU vendor
- List of vendors can be found at http://learfieldlicensing.com/vendor-list
- Any time that any type of product is discussed for a fundraiser or for resale - the royalties are a factor.
- Be sure to check with the vendor to make sure they are eligible to produce goods for resale. Many vendors only hold a license for internal giveaways.
- Products purchased for resale are not exempt from the royalty fee payment requirement even if they are sold at cost.
- Staff or Faculty advisor should be involved and must first approve of the message or spirit of item. (Note: this does not guarantee UCM sign off, but it is important that your advisor is aware.)
- Profile photos must follow logo guidelines.
- Account names or descriptions should include OU/Oakland University in some way.
- Links to organization's social accounts should be provided in the Grizzorgs portal.
- Be responsive to mentions and messages and post at least once per week.
- Request cross-promotion with OU's main social media accounts by:
- Tagging oaklandu accounts in social posts o Using #ThisIsOU
- Emailing information to firstname.lastname@example.org
- Make sure an adviser or your successors have access to the accounts once you graduate. Don't make them rebuild the audience.