Office of the Provost

Wilson Hall, Room 205
371 Wilson Boulevard
Rochester, MI 48309-4486
(location map)
(248) 370-2190

Strategic Enrollment Management (SEM)

Oakland University has embarked on a Strategic Enrollment Management (SEM) plan, a very important process in shaping the future of enrollment at OU. The goal of the SEM plan is to align Oakland’s strategic framework with student recruitment goals, retention and success initiatives — and optimizing resources while identifying the ideal metrics to measure enrollment.

Background

Since November 2018, members of the SEM Steering Team and seven additional committees — focused on undergraduate recruitment, undergraduate student retention and success, graduate recruitment and retention, credit generation, institutional policies and processes, and data analysis and benchmarking — have been working with the university’s American Association of Collegiate Registrars and Admissions Officers (AACRAO) consultant to develop SEM goals and strategies.

Feedback from the campus community is critical to the development of the SEM plan; as many faculty, staff, students and alumni as possible will have the opportunity to provide input as SEM implementation will directly impact their work.

Goals

The SEM plan’s five high-level goals focus on the quality and composition of:

  • Strengthening the entering domestic FTIAC and transfer undergraduate class
  • Improving student success as measured by retention and completion
  • Expanding credit generation, online learning and educational innovation
  • Increasing graduate enrollment and improving graduate student retention
  • Increasing the diversity of all student populations, including international students

Committees have been actively meeting to gather information and propose strategies and tactics to support these goals.

Open House

After five months of working groups, council/committee meetings and a range of engagement opportunities with different university constituencies, the SEM Steering Team and additional committees are ready for broad campus feedback.

Faculty and staff are invited to a SEM Open House Wednesday, May 8 in the OC Gold Rooms. The open house will run from 1-4 p.m.; formal remarks will begin at 1:05 p.m., after which attendees will be free to provide feedback on the work of the SEM committees in several breakout sessions. Please RSVP today.

If you are not able to attend, your feedback is still welcome. Please contact Associate Vice President for Enrollment Management Dawn Aubry at dmaubry@oakland.edu. You may also contact any member of the Enrollment Management Steering Group with your recommendations and thoughts.

Another SEM Open House will occur in the fall to review the more formalized goals, strategies and tactics.

Councils and Committees
SEM Steering Committee
James Lentini (chair), Senior Vice President for Academic Affairs and Provost

Glenn McIntosh, Vice President of Student Affairs and Chief Diversity Officer

John Beaghan, Vice President of Finance and Administration and Treasurer for the Board of Trustees

John Young, Vice President of Communications and Marketing

Dawn Aubry, Associate Vice President, Enrollment Management 

Kristin Landis-Piwowar, Associate Dean, School of Health Sciences

Michelle Piskulich, Associate Provost, Academic Affairs

Chris Reed, Director, Oakland Center

Jon Davidson, Associate Registrar, Office of the Registrar

Rueben Ternes, Assistant Director, Office of Institutional Research and Assessment

Anne Hitt, Interim Associate Provost, Academic Affairs

Omar Brown-El, Senior Director, Center for Multicultural Initiatives


Recruitment Council
Dawn Aubry (co-chair),  Associate Vice President, Enrollment Management

Kristin Landis-Piwowar (co-chair), Associate Dean, School of Health Sciences

Graeme Harper, Dean, Honors College

Shane Lewis, Interim Director, Undergraduate Admissions

Denica Holzworth, Visit Coordinator, Undergraduate Admissions

Todd Steele, Coordinator of Graduate Program Recruitment, Graduate School

Jill Tyus-Coates, Associate Director, Financial Aid

Todd Nucci, Director of Marketing, Digital and Web Services, University Communications and Marketing

Jon Margerum-Leys, Dean, School of Education and Human Services

Michelle Southward, Director of Advising, School of Health Sciences

Paul Battle, Senior Associate Registrar

Jim Zentmeyer, Director, University Housing

Cindy HermsenDirector, Student Financial Services

John MeldrumAssistant Director, Undergraduate Admissions

Rosemary MaxExecutive Director, Global Engagement

Susan AwbreyActing Dean, Graduate School


Credit Generation Council
Michelle Piskulich (co-chair)
Associate Provost, Academic Affairs

Chris Reed (co-chair)
Director, Oakland Center

Lori Crose, Director of Professional and Continuing Education

Beth Zou, Associate Dean, School of Engineering and Computer Science

Michele Knox, Assistant Vice President of Budget and Financial Planning

Julie Dichtel, Executive Director, Macomb County Outreach

Amy Banes-Berceli, Associate Dean, College of Arts and Sciences

Michael Mazzeo, Dean, School of Business Administration

Judy Didion, Dean, School of Nursing

Shaun Moore, Director of E-Learning and Instructional Support

Chris Goeth, Associate Registrar, Office of the Registrar


Student Success and Retention Council
Anne Hitt (co-chair), Interim Associate Provost, Academic Affairs

Omar Brown-El (co-chair), Senior Director, Center for Multicultural Initiatives

Tricia Westergaard, Registrar, Office of the Registrar

Krista Malley, Director, Office of Student Success

Shannon Esselink, Director of Advising Services, College of Arts and Sciences

Sara Webb, Senior Director for First Year Success and First Year Advising Center

Theresa Rowe, Chief Information Officer

Cindy Hermsen, Director, Student Financial Services

Kevin Corcoran, Dean, College of Arts and Sciences and Chief Engagement Officer

Mark Navin, Associate Professor, Philosophy  

Kelly Smith, Marketing Writer, University Communications and Marketing

Jessie HurseAssociate Dean of Students and Deputy Title IX  Coordinator

Song YanDirector,  Institutional Research and Assessment


Data and Technology Team
Jon Davidson (co-chair), Associate Registrar, Office of the Registrar 

Rueben Ternes (co-chair), Assistant Director, Office of Institutional Research and Assessment

Steve Szalay, Assistant Director of Enrollment Information and Analysis, Undergraduate Admissions

Brian Long, Financial Aid Systems Manager, Student Financial Services

Zack Budrow, Data Analyst, University Housing

Bill Johnson, Senior Systems and Data Analyst, First Year Advising Center

Steve Meyer, Senior Systems and Data Analyst, Academic Affairs

Lori Tirpak, Executive Director of Enterprise Systems, University Technology Services

Leonardo Debiaggi, Senior Director, Student Technology Center

Nivedita Mukherji, Associate Dean, School of Business Administration 

Nicholas Jakubiak, Graduate Education Information Technology Specialist,  Graduate School 

Song Yan, Director,  Institutional Research and Assessment


Institutional Processes Committee
Scott Kunselman (convener), Chief Operating Officer

Victor Zambardi, Vice President for Legal Affairs, General Counsel and Secretary to the Board of Trustees

Stephen Weiter, Dean, University Libraries

Jim Hargett, Assistant Vice President and Controller, Finance and Administration

Peggy Cooke, Assistant Vice President, Academic Affairs

Greg JordanDirector of Campus Recreation and Well-Being

Dennis Wade, Director, Pawley Lean Institute

Bob Van Til, Pawley Professor of Lean Studies and Chair, Industrial and Systems Engineering, School of Engineering and Computer Science

John Meldrum, Assistant Director, Undergraduate Admissions

Claire Rammel, Assistant Dean, Graduate School


Graduate Recruitment and Retention Sub-Comittee
Susan Awbrey (co-chair), Acting Dean, Graduate School

Julia Smith (co-chair), Ph.D. Coordinator, Department of Organizational Leadership

Kevin Ball, Dean, School of Health Sciences

Dan Aloi, Professor and Chair, Electrical and Computer Engineering, School of Engineering and Computer Science

Carrie Buch, Interim Associate Dean, School of Nursing

Rebekah Farrugia, Associate Professor, Department of Communication and Journalism

Meir Shillor, Graduate Program Coordinator and Chief Graduate Adviser, Mathematics and Statistics

Todd Steele, Coordinator of Graduate Program Recruitment, Graduate School

Todd Nucci, Director of Marketing, Digital and Web Services, University Communications and Marketing

Paul Trumbull, Coordinator of Graduate Business Programs, School of Business Administration

David Stone, Chief Research Officer

Claire Rammel, Assistant Dean, Graduate School

Claudia PetrescuDean, Graduate School


International Recruitment and Retention Sub-Committee
Rosemary Max (convener), Executive Director, Global Engagement

Louay Chamra, Dean, School of Engineering and Computer Science

David Archbold, Director, International Students and Scholars

Kelly Flemming, Senior Recruitment Adviser, Undergraduate Admissions

Melissa Vervinck, Director, ESL Institute

Claire Rammel, Assistant Dean, Graduate School

Susan Awbrey, Acting Dean, Graduate School

Shane Lewis, Interim Director, Undergraduate Admissions