Department of Communication and Journalism

Wilson Hall, Room 316
371 Wilson Boulevard
Rochester, MI 48309-4486
(location map)
(248) 370-4120

Bachelor of Arts in Public Relations and Strategic Communication, microphone on a stand

PR and Strategic Comm, B.A.

Oakland University has a strong history of excellence in the communication arts. Continuing this leadership in the field, we are pleased to announce the new B. A. in public relations and strategic communication.

The public relations (PR) professional works hard to get positive messages into the public arena utilizing both traditional and social media. This field requires resourceful and creative communicators who overcome crowded airwaves with impactful stories to promote their clients. The new B.A. curriculum prepares students for a career in public relations, advertising, media planning and strategic consulting, or for graduate studies in related fields. 

The degree is based in theory, history and applied methods. The plan of study offers courses that center on strategic thinking, proactive planning and improved relationship building. From strategizing the most effective message for target audiences, to careful analysis of compelling case studies, to executing strategic communication campaigns, the PR and strategic communication major seamlessly blends fundamental theories with business-world applications.

The B.A. fits the long-standing mission of the Department of Communication and Journalism to prepare knowledgeable, skilled and ethical graduates for careers in news, advertising, public relations and related communication fields. Our students are strong writers, effective speakers and global thinkers.

Program Requirements
The B.A. in public relations and strategic communication is a four-year degree program that consists of 44 hours of course work to be completed within the field of the major. Students must complete WRT 1060 and two foundational journalism classes and achieve a minimum 3.0 grade in all of them to be eligible to apply to the program.

Enrollment applications for Fall 2018 are due January 31, 2018.
Download the application here.

Foundational courses
Students must first complete JRN 2000 Introduction to Journalism and News Writing class, which focuses on writing stories for the digital and print media. This class provides the foundation for both the journalism and the PR and strategic communication major.

The second of two foundation courses is JRN 2500 Introduction to Public Relations. This course gives students an overview of PR practices and their potential impact on audiences. Students learn basic public relations writing formats and management functions. Transfer students may apply for admission to the major after meeting with a department adviser. 

Advancement toward degree
Beginning in their junior year, students proceed through core courses in advanced writing and research. Including the capstone internship, students earn 32 core credits. The minimum grade is 2.0 for these courses to count toward the major. The remaining 12 credits are electives. Students must select at least one but no more than three courses from a list of existing communication classes such as Persuasion, Multicultural Communication and Communication in Organizations. They also select at least one but not more than three courses from a list of applicable journalism courses such as Ethical Issues in the Media, Feature Writing and Media Design.

For more information on the degree, please see the course catalog or contact the department to set up an advising appointment at (248) 370-4120.